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SAMANTHA SIEGEL
INFLUENCER MARKETING & DIGITAL STRATEGY EXPERT
Influencer marketing leader with 10+ years experience executing social and PR campaigns in CPG, finance, tech, beauty and big-box verticals.​
Excels at talent sourcing, contracting (redlines, negotiations), strategy, analytics, brand/influencer relationships & creative storytelling.
INFLUENCER CAMPAIGNS
Talia Scott (influencer and singer/songwriter)
Campaign Highlights:​
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Original song written and performed by talent
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1.6M organic views
Zach Ertz (Athlete, Washington Commanders Tight End)
Campaign Highlights:​
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Brand reported 17% increase in sales post Fall/Winter campaign
Commanders made the playoffs adding to partnership notoriety
Jackson Olson (Athlete, Savannah Bananas Pro Baseball Player)
Campaign Highlights:​
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SOW included in-person NYC event attendance and panel participation
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Negotiated name/likeness rights for talent to be featured in posters and on school buses participating in Colgate's confidence boosting program
Grace Wells (influencer and premium videographer)
Campaign Highlights:
Recognized by TikTok as a top ad in 2024
2.5M Organic Views
Hannah Godwin (Reality TV Star)
Campaign Highlights:
Negotiated showcasing product as part of wedding day prep
+ an added value mention in People magazine:
Caleb Natale (Visual Effects Artist)
Campaign Highlights:
Stunning VFX content to highlight Irish Spring's Super Bowl commercial on Meta and TikTok earning 1M+ views + added value behind the scenes post
Busy Philipps (Actress and activist)
Campaign Highlights:
Negotiated an in-person interview on brand podcast
Build the Change in addition to social content deliverables
CREATIVE WORK
ESTRANGED
Over Christmas, a Jewish boyfriend's introduction to his
girlfriend's judgmental Christian parents turns horrific
with the unexpected arrival of estranged German relatives
who will do anything to conceal a nefarious family secret.
WINNER: BEST WRITER
2022 AUSTIN SPOTLIGHT FILM FESTIVAL
SUPERMISSION
Wrote and produced 40+ episodes
of digital series for production
studio Jellysmack.
100 MILLION + SERIES VIEWS ACROSS META, YOUTUBE & TIKTOK
INTERNATIONALLY DISTRIBUTED
CONTACT
Sammyrholt@gmail.com
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